Kiss FM appoints Amazing Media to handle PR

Amazing Media has bolstered its relationship with Bauer Radio, landing a retainer for Kiss FM.

Kiss breakfast team: Rickie, Melvin and Charlie
Kiss breakfast team: Rickie, Melvin and Charlie

The agency has been working on Bauer's Magic FM since September and has just started on Kiss, which broadcasts in FM in London, the East of England and South Wales, and the West and on national digital radio.

The consumer brief encompasses all PR activities, including digital comms and print.

Amazing Media director Jacquie Chalmers said the win materialised from the agency’s existing relationship with the company rather than a competitive pitch.

‘Kiss FM is instantly recognisable and we’re looking forward to working with the team on an impactful PR campaign, which will encompass all areas of digital and print,’ she said.

Amazing will report to Bauer Radio London marketing director Tina Finch. The account was previously held by Supersonic PR, which had been working on Kiss FM since November 2011.

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