Former M:Communications client 888 Holdings moves to Hudson Sandler

UK-listed online gaming firm 888 Holdings has handed its financial PR account to Hudson Sandler as the fallout from the demise of M:Communications continues.

Shane Warne: 888poker celebrity ambassador
Shane Warne: 888poker celebrity ambassador

Hudson Sandler will take over as 888 Holdings’ retained financial and corporate comms adviser following a competitive pitch.

The company is understood to have retained M:Communications since 2006, having listed on the London Stock Exchange in 2005.

The gaming firm is one of a host of M: clients to find new retained agencies after it was confirmed that M: is to wind-up by the end of the summer.

Brian Mattingley, chief executive of 888, commented: ‘Following the unfortunate departure of our highly valued team from M:Communications, we have appointed Hudson Sandler, which demonstrated a good understanding of our business and has the capabilities to support our development internationally.’

The Hudson Sandler team will comprise CEO Andrew Hayes, chairman Michael Sandler, associate director Kate Hoare, account director Alex Brennan and Adam Friedman in the US.

Hayes said it was a ‘important time for the company and the online gaming industry’, adding: ‘888 websites provide an enjoyable customer experience in a safe and secure environment and the company is, therefore, well placed to continue its development in the UK and internationally.’

Founded in 1997, the firm targets both consumers and b2b clients and is a constituent of the FTSE 250 index with a market capitalisation of approximately £550m.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.