Nestlé selects Burson-Marsteller for Purina PetCare US corporate work

Nestlé Purina PetCare has selected Burson-Marsteller as its PR agency partner for the corporate Purina brand in the US, following a competitive review.

Purina: Nestlé's pet care brand (Credit: Whitney Curtis)
Purina: Nestlé's pet care brand (Credit: Whitney Curtis)

Burson was chosen after Purina conducted an RFP, according to sources with knowledge of the situation.

PRWeek US reported last month that the company had issued an RFP to find a PR agency partner for the brand and was meeting with agencies.

Burson representatives declined to comment, and representatives from Purina did not respond to inquiries seeking comment.

In 2002, GolinHarris won PRWeek's Corporate Branding Campaign of the Year for its work on the Purina Pet Institute's Pet Healthiest Cities programme. Golin also pitched consumer and business media in 2005 for Purina's Animal Advice mobile and online podcast initiative.

It is understood that Golin has handled corporate assignments as well as consumer PR work for brands including Purina One as part of its project-based work for the company.

Nestlé reported 5.4% growth in sales in the first quarter of 2013, year-over-year, to more than $23.5 billion. The company has fallen short of expectations for organic revenue growth in each of the past three quarters, according to The Wall Street Journal.

In June, Nestlé Purina PetCare bought pet-adoption site Petfinder from Discovery Communications. 

This article originally appeared on PRWeekUS.com

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.