Conservatives' new campaign adviser is 'partisan' Democrat

The Tories have brought in Barack Obama's campaign manager Jim Messina, described by one observer as a 'partisan Democrat'.

Barack Obama: Re-election campaign masterminded by Jim Messina (Credit: Intel Photos)
Barack Obama: Re-election campaign masterminded by Jim Messina (Credit: Intel Photos)

Sources have confirmed that Messina will be advising the party’s controversial strategist Lynton Crosby, as well as Tory chairman Grant Shapps and Lord Feldman.

But though his brief is likely to focus on the upcoming election, PRWeek understands that he will be advising the party ‘from time to time’ and will not work on the campaign in an official capacity.

Messina oversaw the US president’s 2012 re-election campaign after a spell as deputy chief of staff in the first administration.

Messina 'gets things done' says Jag Singh, a former digital adviser to the Democrats. 'If you send him an email at 11 at night you'll have an email back at 11.05 saying "done".

'He has been quite partisan - he is very Democratic and that could lead to a shift in the way people look at the Tories.'

'He knows how to talk to voters though this is his first non-US role so I don't know how it will pan out. It is a different political system over here from the two-party system in the States.'

Before working on Obama's presidential campaign Messina ran a number of senatorial campaigns for Democrats in the mid-West of the United States.

Singh added that Messina 'gets' the digital campaigning which played a key role in Obama's success. Messina is the chair of Organizing for Action, an organization which promotes Obama's policies and inherited the Obama campaign database.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.