BBC relaunches £300,000 TV Licensing pitch

The BBC has relaunched a £300,000 pitch after failing to find an agency to cover TV Licensing comms in the North of England.

Northern pitch: TV Licensing
Northern pitch: TV Licensing

It follows a £2.7m nationwide tender started last year that led to the appointment of agencies covering five of six geographic lots. The North of England brief, currently held by Brass, is for two years.

Documents seen by PRWeek detail work worth between £220,000 and £300,000 across press, stakeholder relations and social media, with crisis comms also an element.

Sian Healey, TV Licensing head of policy and comms, said: 'PR plays an important role in supporting the wider work of TV Licensing by communicating when a licence is needed and ways in which to pay. We run an extensive community relations campaign working with a range of organisations, including those dealing with people in financial difficulties.'

Five agencies were handed contracts that started in April: Smarts covering Scotland; Stakeholder Group for Northern Ireland; Clarke Associates for the Midlands; Fishburn Hedges for London and the South East and Grayling for Wales and the South West. The first four agencies were reappointed incumbents.

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