Spectrum Brands UK has replaced Cirkle. The brief involves boosting the brands’ consumer reputation and challenging competitors in the personal care and small domestic appliances categories, as well as running a national PR campaign to increase awareness of products.
Bray Leino will report to Spectrum divisional vice- president for international marketing Sally Sidani and UK marketing director Vicky Williams. The fomer said Bray Leino had been chosen for its experience in running creative European consumer campaigns.
The agency already handles branded content and advertising for Spectrum. Other Bray Leino lifestyle PR clients include Virgin Atlantic, Virgin Media and Shloer.