Bray Leino picks up Russell Hobbs and George Foreman European PR duties

The owner of the Russell Hobbs, George Foreman and Remington brands has called in Bray Leino to handle European PR across its portfolio.

Spectrum Brands: VP for international marketing Sally Sidani
Spectrum Brands: VP for international marketing Sally Sidani

Spectrum Brands UK has replaced Cirkle. The brief involves boosting the brands’ consumer reputation and challenging competitors in the personal care and small domestic appliances categories, as well as running a national PR campaign to increase awareness of products.

Bray Leino will report to Spectrum divisional vice- president for international marketing Sally Sidani and UK marketing director Vicky Williams. The fomer said Bray Leino had been chosen for its experience in running creative European consumer campaigns.

The agency already handles branded content and advertising for Spectrum. Other Bray Leino lifestyle PR clients include Virgin Atlantic, Virgin Media and Shloer.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.