Hit or miss? Co-op announces crackdown on explicit magazine covers

The Co-operative has issued a deadline to the publishers of lads' mags to cover up sexualised images of women on the covers of titles such as Loaded and Nuts.

Cover story: Co-op issue an ultimatum to publishers
Cover story: Co-op issue an ultimatum to publishers

The retailer said the decision was a response to customer concerns over children’s exposure to the images. On Radio 4’s Today show, Co-op policy manager Cathryn Higgs said: ‘I’ve every hope they will take what we believe is the responsible approach and put them in a bag.’

How I see it

John Coventry, UK comms director, Change.org

Grassroots consumer campaigns are having real impact on how brands make decisions. The Co-op has told its family audience that it will listen to them above the publishers – and that’s a strong message to send.

The Co-op trades on its ethical image, and this puts that core value front and centre.

I am not keen on the prudish ‘modesty wraps’ moniker (a Mumsnet user renamed them ‘pervert pouches’), but this is a positive move by the Co-op at a time when the representation of women in the media is in the spotlight more than ever.

This week’s furore over Twitter abuse and the hugely successful grassroots campaign calling on The Sun to drop Page 3 has changed the game on this issue.

Whether by luck or design, it was a good week to make this announcement.

The devil will be in the long-term detail, but as a short-term PR win, it’s a hit.

Was the Co-ops announcement a hit or a miss? Tell us in the comments below.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic Group's PR agency unit saw double-digit revenue growth in the first quarter of 2014, according to Weber Shandwick CEO Andy Polansky.

Max Clifford trial jury sent home after fourth day of deliberations

Max Clifford trial jury sent home after fourth day of deliberations

The jury in the trial of celebrity publicist Max Clifford has been sent home to reconvene tomorrow for further deliberations about its verdicts on 11 charges of indecent assault.

Omnicom turns in 1.2 per cent growth in Q1 PR revenues

Ketchum parent group Omnicom has reported 1.2 per cent organic revenue growth at its PR division for the first quarter of 2014.

British Airways retains Grayling for Europe and Asia

British Airways retains Grayling for Europe and Asia

British Airways has reappointed Grayling as its retained PR agency for 39 European and Asia-Pacific markets following a competitive pitch.