Publicis and Omnicom: where their agencies stand in the Top 150

The planned merger between Omnicom and Publicis Groupe will form a UK public relations line-up with combined fee income of £85m and 835 staff, according to PRWeek's Top 150 agencies report.

Ketchum CEO Denise Kaufmann
Ketchum CEO Denise Kaufmann

Omnicom has the wider portfolio of the two groups, with MSL Group the only significant Publicis-owned agency in the UK’s Top 150.

The agencies are ordered by their fee income ranking (fee income is estimated due to Sarbanes-Oxley reporting restrictions):

9 MSL Group (Publicis Groupe-owned)

Fee income 2012: £25m

PR staff: 227

10 Ketchum (Omnicom-owned)

Fee income 2012: £22m

PR staff: 200

16 Fishburn Hedges (Omnicom-owned)

Fee income 2012: £14m

PR staff: 127

19 FleishmanHillard (Omnicom-owned)

Fee income 2012: £13m

PR staff: 120

24 Portland (majority Omnicom-owned)

Fee income 2012: £10m

PR staff: 90

27 Porter Novelli (Omnicom-owned)

Fee income 2012: £8m

PR staff: 71

42 Kreab Gavin Anderson (47% Omnicom-owned)

Fee income 2012: £5.5m

PR staff: 26

Other PR assets

GPlus Europe (Omnicom)

Mercury Public Affairs (Omnicom)

Publicis Consultants (Publicis Groupe)

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