Gay, the second fastest man of all time, was to have his ‘B’ sample tested this week but said: ‘I made a mistake… I put my trust in someone and I was let down.’ He is one of several athletes found to have failed drugs tests, including Jamaican Asafa Powell, who insisted he has ‘never knowingly’ doped.
How I see it
Nigel Currie, director, BrandRapport
Sport is now much more than just competition. It is a huge global industry in which major companies and brands have an incredibly important role.
Recently some of the world’s top athletes such as Lance Armstrong have dominated the world news for all the wrong reasons.
For too long sponsors have been content to issue the same old bland holding statement distancing themselves from the immediate media frenzy and hoping that the crisis will soon pass.
Adidas has been bold and brave in reacting so quickly to the news that Tyson Gay has tested positive for banned substances. It has been careful to acknowledge the possibility of Gay being proved innocent, but nevertheless it has taken clear and decisive action to distance the brand from the athlete at the present time.