Freesat hands lucrative consumer and corporate brief to Kaper

BBC and ITV-backed satellite TV operator Freesat has handed a major brief to Kaper.

Freesat: Challenger brand
Freesat: Challenger brand

PRWeek understands that the agency has been given responsibility for a range of consumer and corporate work after a pitch.

The appointment follows the arrival of ITV’s director of commercial marketing and research Paul Gilshan in the spring to oversee comms sales and marketing.  

Freesat has exceeded three million sales of receiver equipment since its launch in 2008, marking a growing presence in a market that includes Sky and BTVision. Last autumn it launched a multimillion-pound marketing drive for its new internet-connected TV service.

One well-placed source added that work would be likely to emphasise Freesat’s role as a ‘challenger brand’.

Last year it worked with Surname & Surname for a separate brief to launch Freesat+ and its Free Time smart guide, designed to make it easy to watch catch-up TV content.

Freesat confirmed the appointment, while Kaper declined to comment. 

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