Spada to lead comms on superfast broadband for Hyperoptic

A George Soros-backed tech firm has hired Spada to place it at the centre of the debate on superfast broadband in the UK.

Dana Tobak: Hyperoptic co-founder
Dana Tobak: Hyperoptic co-founder

Hyperoptic, which is vying with the UK’s telecoms giants to offer UK homes broadband at ten times the speed of current services, has brought in the b2b and professional services agency as its lead comms and PR adviser.

Spada will spearhead a campaign to build the firm’s profile across the property and telecoms sectors and to establish the company as a prominent voice in the debate around the UK’s broadband strategy.

Gavin Ingham Brooke, chief executive of Spada, said that the agency intended to ‘significantly turn up the volume when it comes to the UK’s strategy for 21st century broadband'.

He added: ‘Hyperoptic is clearly leading the way for true innovation in broadband technology in the UK, and has an important role to play on the national stage.’

The agency will target key media, influencers and decision-makers, particularly within the property sector.

Hyperoptic is the first UK company to have delivered symmetric upload and download speeds of 1GBps to British homes and businesses and plans to reach 500,000 homes within the next five years across the UK.

The firm, founded by entrepreneurs Dana Tobak and Boris Ivanovic in 2010, recently received a £50m investment from George Soros’ private equity fund Quantum Strategic Partners.

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