Reckitt Benckiser calls in Virgo for Durex brief

Virgo Consumer Health has won the Durex UK account, bringing its business with Reckitt Benckiser to three accounts worth an estimated £500,000.

Safely in the pocket: Virgo has grabbed the UK brief for Durex
Safely in the pocket: Virgo has grabbed the UK brief for Durex

During the coming months, Virgo will launch a range of products and initiatives, alongside running the press office. 

PRWeek understands the account was previously held by Myriad Public Relations.

The Durex win follows Reckitt Benckiser awarding Virgo two pieces of business from its Personal Care and Healthcare portfolios earlier this year. The fees for all three accounts together are approximately £500,000.

For the UK Personal Care division, for which Virgo has worked on Reckitt’s Scholl footcare brand since 2011, the agency has been briefed to deliver a cross-brand campaign and brand-specific activities across the five-strong portfolio: Scholl, Veet, E45, Clearasil and Optrex.

On the healthcare side, Virgo is covering PR for the Nurofen, Nurofen for Children, Lemsip and Strepsils brands in the UK.

Virgo will report to Reckitt Benckiser marketing director Jérome Lemaire, who said: ‘We were very impressed with Virgo’s creative and media insights and strategic approach. We are confident it will be a valuable partner in building consumer relationships with our well-known brands.’

Virgo associate director Natasha Weeks said: ‘We have worked with Reckitt Benckiser in various ways since 2006 and it’s great to win these accounts. It is rewarding to work in partnership with a firm that is genuinely forward-thinking and prepared to be really adventurous.’

Meanwhile, Virgo has expanded its team with the hires of Craig Haslop and Abby Purdy, as associate director and account manager respectively.

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