It is the second PR agency to become part of the trust and joins other high profile members such as the BBC, Channel 4, Google and Guardian Media Group. Just:: Health PR is also a member of the Media Trust.
The Media Trust works in collaboration with the media industry to empower charities and communities to have a voice and be heard within the media. WS will support projects benefiting charities and communities across the country.
Weber Shandwick UK & EMEA chief executive Colin Byrne said: ‘Like Media Trust we passionately believe in the power of media and communications to change lives, to amplify voices and drive social change. CSR is deeply rooted within our global culture and this new partnership with Media Trust adds a valuable contribution to our existing CSR work.’
Media Trust chief executive Caroline Diehl said: ‘This is an exciting time for Media Trust. Our media industry corporate members underpin all our work and, in partnership with Weber Shandwick and their talented staff, we can extend the reach of charities and communities across the UK and ensure their stories are heard.’