KP Snacks reviews PR for Hula Hoops, McCoy's and KP Nuts brands

KP Snacks is reviewing its PR needs as it seeks to promote key brands such as Hula Hoops, McCoy's and KP Nuts.

Hula Hoops: PR drive
Hula Hoops: PR drive

The snack maker, which was recently acquired by German firm Intersnack, has shortlisted a number of agencies for the PR work as part of a wider review of its marketing activity.

There is no incumbent consumer PR agency for the brands.

KP Snacks is also reviewing its digital and advertising accounts, and is expected to spend in excess of £10m on brand marketing in the year ahead, according to Campaign.

A KP Snacks spokesperson said the firm is open to PR agencies pitching for digital aspects of the brief, commenting: ‘Our view is that "digital" is not a silo, but a thread that runs through pretty much all aspects of marketing communications. Therefore, we would be surprised if the PR proposals did not include digital elements.’

Intersnack, the maker of Pom-Bear and Penn State pretzels, snapped up KP Snacks' business from United Biscuits at the end of 2012 in a deal reported to be worth more than £500m.

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