KP Snacks reviews PR for Hula Hoops, McCoy's and KP Nuts brands

KP Snacks is reviewing its PR needs as it seeks to promote key brands such as Hula Hoops, McCoy's and KP Nuts.

Hula Hoops: PR drive
Hula Hoops: PR drive

The snack maker, which was recently acquired by German firm Intersnack, has shortlisted a number of agencies for the PR work as part of a wider review of its marketing activity.

There is no incumbent consumer PR agency for the brands.

KP Snacks is also reviewing its digital and advertising accounts, and is expected to spend in excess of £10m on brand marketing in the year ahead, according to Campaign.

A KP Snacks spokesperson said the firm is open to PR agencies pitching for digital aspects of the brief, commenting: ‘Our view is that "digital" is not a silo, but a thread that runs through pretty much all aspects of marketing communications. Therefore, we would be surprised if the PR proposals did not include digital elements.’

Intersnack, the maker of Pom-Bear and Penn State pretzels, snapped up KP Snacks' business from United Biscuits at the end of 2012 in a deal reported to be worth more than £500m.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Judge tells Max Clifford trial jury majority verdicts will be accepted

Judge tells Max Clifford trial jury majority verdicts will be accepted

The jury in the trial of celebrity publicist Max Clifford has been told by the judge that he will accept majority verdicts after five days of deliberations on 11 charges of indecent assault.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.