The agency was appointed after a competitive tender for a year-long retained brief.
The work will focus on driving awareness of the contribution of the UK timber sector, estimated to be worth £1.3bn annually, to the economy and environment.
The brief will particularly focus on promoting the advantages of using timber in construction and housing, as well as issues such as the contribution of the industry to the low-carbon economy.
Founding partner at Tetra Strategy Lee Petar pointed to the Government’s efforts to make all new homes carbon- neutral by 2016 as an area of particular focus. He said the idea was to ‘change attitudes to the use and role of timber’. He added: ‘The aim is to establish BSW as a thought leader among key stakeholders on the debate about the contribution timber can make to the climate change agenda.’
BSW Timber is the largest saw milling business in the UK and recently launched a £55m investment programme. Director of public affairs Hamish Macleod said: ‘There are a number of opportunities to promote the low-carbon credentials of our business, particularly in construction.’
In January, the Government hired Freud Communications to promote its Green Deal, which encourages people to invest in home energy saving.