Dr Martens hires The Zeitgeist Agency for music link-up

Fashion brand Dr Martens has appointed The Zeitgeist Agency to drive awareness of its music link-ups.

Dr Martens: Running a series of concerts
Dr Martens: Running a series of concerts

The agency, which was handed the brief without a formal pitch process, will amplify a series of concerts this autumn and winter.

The five concerts will run across a number of cities in the UK and are designed to showcase new musical talent.

Work will include promoting the five gigs by seeding the post-event branded video content across key entertainment websites.

Agency founder Jamie Stockwood will report to Dr Martens marketing manager Daniel Freeland.

Freeland said that video content would be ‘at the heart’ of the work, with ‘tastemakers’ a key target.

The concerts will be run in conjunction with Dr Martens’ music charity partner Strummerville.

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