We Are Social

We Are Social founder Robin Grant attributes the agency's stellar 2012 performance to what it has always done - creating a virtuous circle of hiring the best people, doing the best work and attracting the best clients.

Robin Grant: We are Social founder
Robin Grant: We are Social founder

Fee income: £7,683,000 Growth: 91% Staff: 100 Position in Top 150: 30

However, he admits the industry has matured and there is a greater demand for social activity among clients, which is creating growth for the agency and in the industry as a whole.

At the start of the year, the agency opened its first US office in New York. It was the final piece of the puzzle, says Grant: 'It rounded out our global offering.' He adds that 'offices came before the clients, but (the) investment paid off'.

For the rest of 2012, the agency focused on building its infrastructure to support this global business growth, making sure the right foundations and support were in place to make the most of global opportunities.

This is demonstrated by one of its most significant hires of 2012 - global chief operating officer Stephen Rust.

In London alone, team numbers hit triple digits from a base of just two in 2008. The agency also now has a 25-strong global research and insight team. 'Social listening underpins everything we do,' says Grant.

Big client wins of the year included Jaguar, for which it runs social media in the UK and globally, and Danone's Evian, Volvic and Badiot water brands. Grant cites its work for Adidas Football on Tumblr as the kind of creative brief that the agency has thrived on, and will continue to relish working on during 2013.

2012 at a glance

Three best campaigns: Launching Adidas Football on Tumblr, which became the largest sports brand on the platform within three weeks; launching PG Tips on Facebook, now cited as the UK's most-engaged-with brand on the social network; working with Bulmers to prove that its Facebook fans are worth 38 per cent more than regular cider drinkers

Significant hires: Stephen Rust as global chief operating officer; Tom Ollerton as marketing director; Graham Jenks and James Nester as creative directors; Jerome Courtial as head of strategy; Charlie Cottrell as editorial director

Predicted fee income for 2013: £11m

Plans for the year ahead: Doing the best creative work, building a strong creative team and looking for growth in new markets

Read the Top 150 in full

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

We Are Social owner BlueFocus reports revenue growth of 65 per cent

We Are Social owner BlueFocus reports revenue growth of 65 per cent

Chinese marketing services group BlueFocus has reported a revenue increase of 64.8 per cent year on year to more than $578m (£343m) in 2013.

Three more agencies sign up to PR Internships For All campaign

Three more agencies sign up to PR Internships For All campaign

Brunswick, Cohn & Wolfe and MSL Group London have joined the PRWeek/PRCA initiative to boost diversity in the PR industry, which has also attracted support from Leeds Metropolitan University's Business School.

Seeing red: giving PR teams a real business objective

Seeing red: giving PR teams a real business objective

Speed Communications director John Brown talks client behaviours he can't stand.

Growing number of clients plan PR budget increases

Growing number of clients plan PR budget increases

The number of marketers planning to increase their PR budgets during 2014 has climbed, according to the latest quarterly Bellwether survey by the Institute of Practitioners in Advertising.