Adam Clyne, commercial director at TVC, says the Red Bull event was the agency's PR highlight of the year. 'We had worked on the project for quite a few years and were a key part of the event on a global basis,' he says.
In addition to helping set stratospheric world records, the agency worked with clients on a series of sporting briefs, including British Gas on its sponsorship of British Swimming and Aviva's sponsorship of UK Athletics.
It also supported some of the official sponsors of the London 2012 Olympics - Eurostar, Atos, Coca-Cola and Lloyds TSB.
Its sale to The Economist Group enabled the agency to open its first international office in New York last September.
Clyne says TVC's new owner has a lot of offices around the globe, which has spurred more global work for the agency. It is something the agency plans to expand in 2013.
Clyne points to the agency's continued 'hard work and big ideas' and its understanding of content. 'Brands are coming to us as a result of our understanding of how to create multi-format branded content that works across owned, social, broadcast and news channels,' he says.
2012 at a glance
Three best campaigns: Red Bull Stratos; the activity carried out for Olympic sponsors; the preparation for a Jaguar Land Rover campaign featuring Daniel Craig in New York, which went live at the start of 2013
Significant hires: Not many in 2012, but this year the agency has already expanded the team to 55 staff, hiring Paul Lucas, former managing partner at Citizen Brando as board director
Predicted fee income for 2013: Growth of 15 to 20 per cent this financial year
Plans for the year ahead: To expand its team in New York, building deeper relationships with global clients and new US clients; explore opening a third office in Europe to service its luxury client portfolio; continue to integrate the business into the wider Economist Group