Tangerine PR

Last year, Tangerine PR turned ten years old, became a 50-strong agency and grew by 46 per cent. According to MD Sandy Lindsay, the agency 'just can't stop growing'.

Sandy Lindsay: Tangerine MD
Sandy Lindsay: Tangerine MD

Fee income: £2,641,000 Growth: 46% Staff: 50 Position in Top 150: 73

Much of last year's increase in fee income came from increased work for existing clients. Lindsay attributes this to working hard and getting results for clients: 'Once we get our foot in the door, we start to walk the corridors.'

The agency also won new clients, including community relations work for Michelin Tyres, the boxer Amir Khan's personal publicity and British Gypsum, a major plasterboard maker.

'There was a lot of work around last year, but we turned down around eight out of ten enquiries because we are very fussy about who we work with,' she says.

The agency made a couple of key hires - head of consumer Mary Harding, who joined from M&C Saatchi, and non-executive director Ian Pettigrew, a former AstraZeneca change director and now owner of Kingfisher Coaching. He joined to help with staff coaching.

The agency has invested time and energy into staff wellbeing and training (£2,000 per head a year). It introduced Gallup's StrengthsFinder test to work out where each employee's strengths lie and help develop them in these areas.

'This means people are getting out of bed in the morning happy to be coming to work because they are doing what they like doing,' she says.

This year is looking similarly bright. Lindsay says the agency is already well ahead of its forecasts for 2013.

2012 at a glance

Three best campaigns: Peugeot RCZ model; Wilkinson; trade work for Dulux - taking it out of the trade press and into the mainstream media like the Daily Mail and on BBC 5 Live

Significant hires: Head of consumer Mary Harding from M&C Saatchi; non-executive director Ian Pettigrew

Predicted fee income for 2013: £2.8m

Plans for the year ahead: Launch the Juice Academy, a government-backed social media apprenticeship scheme that will create and provide training for 80 jobs in companies across the North West. Continue to invest in talent management and training

Read the Top 150 in full

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