New Generation: KPPR

An occasional series introducing readers to a new breed of communications agencies.

Contact details: KPPR, 17 South Molton St, W1K 5QT; @katiephilipspr

Date founded: March 2011

Where I came from

Katie Phillips started her career working at the Edinburgh Festival. She moved on to theatre and comedy PR agency The Sarah Mitchell Partnership from 2001 to 2005, and then The PR Office from 2005 to 2011, where she set up and developed its entertainment department. 

Agency ethos

Reputation is key. We do business with integrity, have loyal and longstanding relationships with high profile clients and a broad range of media, and we know how to execute and manage successful, strategic and creative campaigns. We’re an agency that keeps it promises; we deliver…with a little bit of added spark thrown in. 

Specialism

 A leading personalised PR agency, specialising in the entertainment industry with a niche in comedy.

You’ll know us by…

We don’t like to brag but luckily our client list does it for us. We work with top talent such as Ricky Gervais, Julian Clary, Jason Manford and Omid Djalili, as well as for live productions such as Walking With Dinosaurs, The Sooty Show and Brainiac Live. We have fantastic relationships with the key broadcasters too – working with Channel 4, BBC, ITV and Sky on various TV projects. Delivering integrated digital, social and traditional media campaigns across the UK and US markets is in our blood. We work hard for our extremely talented clients and are proud of our results.

Three key pieces of work

1 - KPPR oversees and manages all media relations for Ricky Gervais. Katie Phillips has handled Gervais’ PR for more than eight years and the agency has managed campaigns in collaboration with a range of organisations including the BBC, Channel 4, HBO, YouTube, Warner Brothers, Universal, Fox, Paramount, Disney and Faber, in the UK as well as the US. The media relations work includes crisis comms and damage limitation – handling the key messaging to media on behalf of Gervais.

2 - Roughcut TV, a production company run by Ash Atalla, produces shows such as Trollied on Sky, World’s Craziest Fools and Cuckoo on BBC Three, and Anna & Katy on Channel 4. KPPR has handled corporate PR for the company, placing features and news pieces with industry press and securing coverage in consumer press. KPPR also manages campaigns for Roughcut TV productions such as Mad Mad World on ITV1 and Misery Bear on BBC Comedy Online. Coverage has appeared in daily tabloids, national radio, online outlets and TV broadcasts.

3 - Walking With Dinosaurs –The Arena Spectacular nationwide tour 2012-2013. KPPR has worked with the Australian producers of the live production, Global Creatures, as well as the UK team The Creature Production Company, collaborating with BBC Worldwide throughout the campaign. KPPR secured palaeontologist Professor Alice Roberts as spokesperson for the production and secured coverage on TV and in national newspapers. Regional coverage was also achieved across all the key local titles and local TV in all the regions on the UK tour.



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