Powerscourt

Powerscourt is a new entrant in the Top 150 PR Consultancies table this year, entering the rankings in 39th position. The agency has doubled in size since 2009 and enjoyed a 22 per cent increase in fees last year.

Rory Godson: Founder of Powerscourt
Rory Godson: Founder of Powerscourt

Fee income: £5,909,000 Growth: 22% Staff: 27 Position in Top 150: 39

The agency was founded by Rory Godson, the former business editor of The Sunday Times and director of corporate affairs EMEA at Goldman Sachs. It was described in a national newspaper as 'the City's fourth emergency service'.

Powerscourt specialises in providing advice to companies under reputational stress, and has 'two engines' of financial PR and crisis comms. It is this proposition that Godson believes is critical to the agency's success. 'The key thing in growing any b2b business is that it is clearly differentiated,' he says.

Godson does not underplay market conditions. 'The world when people could pick £5 notes from the trees is over,' he says, but adds that challenging times reward challenger brands.

The agency was certainly involved in high-profile issues in 2012.

It defended long-term client Aer Lingus against a Ryanair takeover bid, advised Nat Rothschild in his battle over coal miner BUMI and worked with News Corporation's Management and Standards Committee.

Last summer, the agency moved into new offices to house its growing number of staff, and Godson has hired five more in the past few weeks.

Godson describes his high point of last year as finishing at number two by value of deals in the mergermarket PR adviser UK M&A league, advising clients on 36 M&A transactions with a value of $52.5bn (£33.8bn).

2012 at a glance

Three best campaigns: Defending Aer Lingus against a hostile takeover bid by Ryanair; advising Nat Rothschild on BUMI; working with News Corporation's Management and Standards Committee

Significant hires: Ian Middleton from Merlin PR to head the industrials team, and Justin Griffiths, formerly a director in Citigate Dewe Rogerson's financial division, to head the financial team

Predicted fee income for 2013: Aims to grow by 15 per cent

Plans for the year ahead: Expand by hiring good people, offer deeper knowledge in key industries and new services (stakeholder engagement, social media) to existing clients

Read the Top 150 in full

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