In order to make it into the table, the lowest fee income an agency needed was only £600k, a reduction from the previous two years.
Lowest fee income in Top 150 PR Consultancies
2013 - £600k
2012 – £978k
2011 – £812k
2010 - £436k
2009 – £1.12m
The figures seem to support the argument that the steady recovery from the 2009 economic collapse faltered somewhat last year (the figures reference income during the previous year, so the 2010 table is based on fee income during the calendar year 2009).
Other factors could be in play too - more M&A activity meant agencies combining figures, for example, and some large agencies declining to enter figures this year.
While there are varying reasons for this, here is a list of the agencies that were in last year’s table (with their 2011 fee income) but did not participate this year with their 2012 income.
|Company||Last published fee income (2011, £k)|
|Citigate Dewe Rogerson||17,539|
|The Whiteoaks Consultancy||4,056|
|Golley Slater PR||3,681|
|Scott Partnership Holdings||2,040|
|Munro & Forster||1,968|
|Bray Leino PR||1,900|
Another case to mention is the Bell Pottinger Group. After the MBO, Bell Pottinger Private and The Good Relations Group have entered separately. But there is around £15m missing from the total of their joint entries this year, and the Group’s figures last year.
This is because there are a few agencies that were included in the overall Bell Pottinger Group, that are still owned by Chime and are separate to The Good Relations Group, but did not enter this year. These include Stuart Higgins Communications and Open Health.