Top 150: Which agencies are missing?

Despite the average growth in fee income rising to 11.5 per cent, the combined fee income of the Top 150 consultancies dropped to £878m from £900m last year.

Top 150
Top 150

In order to make it into the table, the lowest fee income an agency needed was only £600k, a reduction from the previous two years.

Lowest fee income in Top 150 PR Consultancies

2013 - £600k 
2012 – £978k 
2011 – £812k 
2010 - £436k 
2009 – £1.12m 

The figures seem to support the argument that the steady recovery from the 2009 economic collapse faltered somewhat last year (the figures reference income during the previous year, so the 2010 table is based on fee income during the calendar year 2009).

Other factors could be in play too - more M&A activity meant agencies combining figures, for example, and some large agencies declining to enter figures this year.

While there are varying reasons for this, here is a list of the agencies that were in last year’s table (with their 2011 fee income) but did not participate this year with their 2012 income.

Company Last published fee income (2011, £k)
Grayling 
 24,239
Citigate Dewe Rogerson  17,539
Exposure  9,518
Lexis  6,897
The Whiteoaks Consultancy   4,056
Golley Slater PR   3,681

Purple PR

 3,199
Kazoo  2,821
Brazen PR  2,214
 
Kaizo   2,133
Scott Partnership Holdings   2,040
Munro & Forster   1,968
CC Group  1,943
Lucre   1,917
Launch Group  1,903
Bray Leino PR    1,900
Bright PR   1,801
Reynolds-MacKenzie   1,771
Connect Communications   1,600
Luchford APM   1,531
Peregrine Communications   1,450
Mercieca   1,424
Davies Tanner    1,346
Champollion    1,254
Rostrum Communications   1,242
90TEN Healthcare   1,070
Kavanagh Communications   1,068
Peppermint PR   1,000
TOTAL 106,689

Another case to mention is the Bell Pottinger Group. After the MBO, Bell Pottinger Private and The Good Relations Group have entered separately. But there is around £15m missing from the total of their joint entries this year, and the Group’s figures last year.

This is because there are a few agencies that were included in the overall Bell Pottinger Group, that are still owned by Chime and are separate to The Good Relations Group, but did not enter this year. These include Stuart Higgins Communications and Open Health. 

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