The emerging agencies on our Top 150 radar

Income from tech and lifestyle clients is driving growth at these emerging agencies.

On PRWeek's radar
On PRWeek's radar

Dynamo

Fee income: 286,000 Staff: 13 Clients: 15

Dynamo launched in January 2011 with entrepreneur Paul Cockerton and PR consultant Peter Bowles at the helm.

Bowles describes Dynamo as a 'lifestyle tech' agency, 'neither corporate nor consumer. We take tech and talk about how it is being used every day in households.'

The duo identified tech growth areas to drive the agency forward in 2012, resulting in fee income rising almost 150 per cent and its team nearly doubling.

The agency has found its niche in SEO, mobile and apps, and work for projects crowdfunded via Kickstarter. This focus will build further momentum in 2013. Where other agencies focus on areas 'that were big a couple of years ago', says Bowles, 'we want to be on top of the latest thing.'

Work for Kickstarter project 3Doodler was a highlight because Dynamo was able to demonstrate the direct impact of coverage on its funding target.

At a glance 

Three best client wins: 3Doodler, Wild Tangent Games, Cambridge University Press

Significant hires: SEO specialist Lexi Mills and Heather Delaney, who heads the work on Kickstarter-funded projects

Predicted fee income for 2013: £1m-plus

Plans for the year ahead: Retain its culture while settling into a new office, and emerging as a leader in tech PR

 


 

Jargon PR

Fee income: £213,000 Staff: 10 Clients: 30

Established in 2008 by Simon Corbett, Jargon PR has grown from a one-man band to a ten-strong international agency with a fee income of £213,000 in 2012.

'All of our new business comes from recommendations and word of mouth,' says Corbett.

He also says the agency has built low-income project work into larger retained relationships, work that other agencies might have turned down due to minimum fee requirements. It is this model that is fuelling its entry into the US in 2013.

Client wins in b2b tech, which makes up 75 per cent of Jargon's business, included Globalscape (secure transfer), Datacastle (data back-up), Swipe Pay (mobile payments) and Amobee (mobile ad network).

The remainder of its work is in b2c tech, where it picked up its most significant piece of work, promoting the Top Gear magazine app.

At a glance

Three best client wins: Top Gear, Amobee, RealVNC (remote access tech)

Significant hires: None in 2012, but Martin Levy joined this year to head up US operations, based in Seattle

Predicted fee income for 2013: £450,000

Plans for the year ahead: Grow its international client base, its US office, and secure more magazine clients

 


 

Umpf

Fee income pounds: 376,000 Staff:Clients: 11

Former Lucre director Adrian Johnson launched PR and social agency Umpf in 2009. With the approach of its fourth anniversary this year, Johnson says that it was its creative work that really established the agency in 2012.

Its biggest campaign, 'Made in Britain' for Stoves, celebrated British manufacturing and gained national coverage, as well as support from 900 businesses and a boost from Ed Miliband.

The home and lifestyle sectors have been major sources of growth during the year, with work split equally between PR and social. Johnson sees this changing during 2013 to 60:40 in favour of social.

Leeds-based Umpf has picked up several national accounts, which Johnson attri-butes to eschewing the regional agency tag. 'Clients tend to look on their door-steps. It was difficult to begin with, but geography isn't a limitation for us,' he says.

At a glance

Three best client wins: Methven, Bizzybee, Glorious Foods

Significant hires: Account director Pip Morrall from The Red Consultancy

Predicted fee income for 2013: £500,000

Plans for the year ahead: Target the travel and tourism sector, as well as sport - existing projects have sporting elements, so the agency has skills in this area already.

 


 

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