Red Lorry Yellow Lorry is a technology PR agency specialising in media technology, telecoms and ICT.
Why do your clients choose Red Lorry Yellow Lorry?
We work in areas we know well and where we have the in-depth knowledge to be able to advise clients at a strategic level. The changes in the PR industry have given us the opportunity to sit right at the heart of a client’s marketing and communications strategy. We advise them on everything from brand positioning, competitive differentiation, tone of voice and messaging to content creation, media relations and social media.
Clients also benefit from our internal structure built around small teams of senior PR lorries, each of whom look after only a handful of clients. This helps us to get to know our clients very well – a huge advantage for quick communication, on-message content generation and high- level advice. Plus, we’re nice to work with.
What are your clients asking for?
Our clients are technology providers and users in media, telecoms and ICT. They come to us for our creative approach across b2b and b2c – from thought leadership based brand positioning to edgy consumer campaigns. Increasingly they are using us more as management consultants to advise across all areas of their communications and marketing mix.
Our background in developing content for large consumer brands has given us bucket loads of experience in developing the tone of voice and brand style for a client’s communication. This helps us differentiate our technology clients with high quality, engaging copy for both traditional and social campaigns.
How did technology PR fare during 2012?
The technology sector – across media, telecoms and ICT – continues to flourish and I’m sure we’re not alone in growing at a good pace during a tough year. We’ve seen an increase in business both from new and existing clients and have built both our UK and US offices as a result.
What changed in technology PR over the last year?
There’s been a realisation, especially among b2b tech clients, that social media and digital simply offers another route to get great content in front of the right people. The consumer world is used to interacting with its audiences in near real time – b2b is now taking advantage of the opportunities this offers in terms of community building, reputation management and customer engagement.
Clients are rightly wanting to know the ROI from their PR budget. The measurement and evaluation both of traditional and digital PR has become more sophisticated - we’ve been able to move from activities-based measurement to a results-based model to better demonstrate the value of what we’re achieving for our clients.
How do you see the next twelve months?
More of the same. Our job is to generate quality content that reaches and engages our clients' audiences. We need to challenge, build awareness, change their perceptions and encourage them to interact. The channels and tactics may change, but the content is paramount.