Hurley will join Albion in September to drive the news and content strategy for its roster of clients, which includes Nominet Trust, venture capital fund DFJ Esprit and TransferWise.
At Telegraph Media Group, Hurley has covered entrepreneurs and fast-growth businesses. He was previously editor of Growing Business magazine and Startups.co.uk.
Hurley will help the agency ensure it approaches publications and media organisations from an editorial perspective and drive new business.
Agency founder and director Bryce Keane said: 'James will become an invaluable part of the senior management team and will help lead the agency in our next phase of planned growth.'