London 2012 legacy project calls in PR help from Ladbury

The Society Network Foundation has called in agency help to support a key London 2012 legacy project.

Community spirit: London 2012 (Credit: IOC)
Community spirit: London 2012 (Credit: IOC)

Britain’s Personal Best, announced last month as the first of a number of Spirit of 2012 projects backed by the Big Lottery Fund, will challenge people to beat their personal goals across all areas of life.

Ladbury PR has been appointed to support the campaign in the lead up to Britain’s Personal Best Weekend in early October.

Last month the Society Network Foundation, part of the Big Society Network, was handed £1m by the Big Lottery Fund to run the project.

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