Alex Kane, who spent more than 13 years at Spada and was MD until April 2012, and Beth Farrer, a director at Spada for more than seven years, have launched the agency to cover PR, social media engagement, crisis management and brand building.
Kane said: ‘Too many agencies end up reselling the same solution again and again, and over-delegating work to juniors... Our offer gives clients access to senior professionals who build communications campaigns that employ a variety of tactics to deliver business growth.’
The five-strong team launches with a number of clients from the technology, legal, recruitment and management consultancy sectors.
One client is EA Consulting Group, the resourcing and consultancy firm, which the agency won via a competitive pitch. Farrer Kane will look to build the group’s profile across a range of key target markets, including financial services and banking.
Neil Candeland, MD of EA Consulting Group Europe, said: ‘Over the past 15 years the business has grown tremendously. We felt the time was right to more actively promote our capabilities.’