Pickard will take up the role in January and will be responsible for growing Huntsworth brands including Grayling, Huntsworth Health and Citigate in the region.
He will also establish Huntsworth’s new regional headquarters in Singapore and play a ‘central role’ in Huntsworth’s strategic alliance with Chinese PR company BlueFocus.
Group chief executive Peter Chadlington, to whom Pickard will report, said: ‘This appointment marks not only an important step in Huntsworth's development and ambition in Asia-Pacific, but is also the first tangible step in preparing Huntsworth for the opportunities that our strategic alliance with BlueFocus will bring.’
Pickard’s last role, which he held between early 2010 and late 2012, was Asia-Pacific CEO of Burson-Marsteller.
Previously, he was president of North Asia for Edelman, leading its Korea and Japan operations.
He first came to Asia after a 15-year career in North American PR, joining Edelman as MD for Korea in 2002, and opening the firm's Tokyo office three years later.
BlueFocus is set to acquire a 19.8% stake in Huntsworth for £36.5m, subject to shareholder and regulatory approval. The deal was announced in April.