Dreams begins rebuilding brand with Fever PR and Things with Wings

Dreams has drafted in Fever PR and Things with Wings to reinvigorate the brand after its dramatic collapse and subsequent rescue from administration.

Dreams: The bed retailer begins a new PR drive
Dreams: The bed retailer begins a new PR drive

The Nelson Bostock Group agencies will begin working on creative campaigns and a social strategy to help what was once the UK’s biggest bed retailer regain its market-leading position after a four-way pitch.

Fever will handle creative campaigns and press office duties, while sister digital agency Things with Wings will lead social and community management.

The majority of Dreams stores and the brand name were acquired by private equity group Sun European Partners earlier this year.

Dreams marketing director Robert Beck said the new PR drive would ‘help reinvigorate consumer perception of the Dreams brand’.

Fever MD Frankie Oliver, who will lead the account, said: ‘Our brief is to help Dreams re-establish category leadership. Our activity will centre on showcasing to consumers how Dreams "shares their love of beds" across national, interiors and social media while using local media to drive footfall in-store.'

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