The show includes workshops and performances, and hosts the Sushi Awards 2013.
Gleneagles Hotel is retaining its incumbent PR agency Neville McCarthy Associates following a pitch. The 24-month contract includes golf's Ryder Cup, which is being staged at the venue in September 2014.
Simon Moore has joined Mischief PR as a creative director, reporting to agency CEO Mitchell Kaye. Moore was at Cake for the past eight years.
Outpost Media has been hired to handle UK PR for Flow Festival, an annual music and arts event held in Helsinki in August.
Let there be beer, a coalition of brewers, retailers and organisations including the British Beer & Pub Association and the Campaign for Real Ale, has called in Frank PR to help promote beer sales.
Halpern PR has been appointed to handle the consumer and trade PR campaign for the launch of US wedding retailer David's Bridal into the UK.
Eastwest Public Relations, an Asia-based independent agency, has launched in London. It will be led by Christian Dougoud, formerly its general manager in China.
The week in global PR
General Motors' Cadillac brand has called in FleishmanHillard as its US strategic comms partner, with the aim of engaging consumers in the fashion, luxury and technology spaces.
Comms chiefs at American Airlines and US Airways are working on the structure of the department to be created by the companies' forthcoming merger.
HTC, the mobile manufacturer, has recruited Lorain Wong as vice-president of global PR and corporate and internal comms. She joins from Pacnet, where she was senior vice-president of marketing and comms.
AlAstair Bullock, the former Cathay Pacific global digital and social media manager, has joined Dow Jones as director of comms for Asia-Pacific.
Robert Gibb, the former White House press secretary, has teamed up with former Obama for America national press secretary Ben LaBolt to launch strategic comms firm The Incite Agency.
MidAmerican Energy Holdings Company, a fuel-source producer and transporter, has appointed Kelly Groehler as its first head of comms.
Vocus has produced security updates for its PRWeb press release distribution service, seven months after it published a release about a fake Google acquisition.
Coty, the global beauty brand, has appointed Catherine Walsh, who has worked at the firm for more than a decade, to the new role of senior vicepresident of corporate comms.
Havas PR has hired James Wright, MD of Australian firm Red Agency, as MD of its Asia-Pacific operations.
The week in healthcare
Paradigm Communications, a boutique health and wellbeing comms agency, has launched in London. The agency is part of the Omnicom network and managed by Porter Novelli. Paradigm is led by directors Lisa O'Sullivan and Neil McGregor-Paterson.
Porter Novelli has, meanwhile, hired Henry Engleka as senior vice-president in its global health and wellness practice, a new position at the firm. He will report to Paul George, executive vice-president and global director of the group and director of the New York health and wellness practice.
Bray Leino's health and wellbeing arm has been called in to handle a brief for LivLife, a new bread product made by Nicholas & Harris. The bread contains 50 per cent less carbohydrate than ordinary sliced bread and the agency is tasked with engaging women with the new brand.
The TEDGlobal conference in Edinburgh last week showcased a new skin patch. Its inventor, Mark Kendall, claimed it can deliver vaccines cheaply and effectively, and transform global prevention for diseases such as malaria.
The public sector week
RedheadPR has been chosen to help recruit applicants for Swindon's new University Technical College, which will open in September 2014. The agency has already launched a social media project for the college, which is funded by the Department for Education.
Keep Britain Tidy has taken on responsibility for Love Parks Week, which runs from 27 July to 4 August, following the closure of national parks charity GreenSpace in March this year.
Sheffield Hallam University has become a partner of the PRCA. The South Yorkshire university, which offers Bachelors and Masters degrees in PR, is the 14th UK university to sign up to the PRCA Partner University scheme.
Blackburn with Darwen Council has launched a campaign to reduce road accidents. Schoolchildren are being asked to create radio jingles and a campaign slogan to address the problem of road accidents, which occur frequently outside schools.
The week in the City
White & Case, the international law firm, has appointed Andrew Newsham as EMEA media relations manager. He joins from Rabobank International, where he was director of comms for the UK and Europe.
FTI Consulting has hired Freud Communications' Natasha Vickers as senior director in its consumer brands and digital team. She previously worked at Freud for five years, focusing on clients in media, finance and FMCG.
S&P Capital IQ, the McGraw Hill Financial-owned financial information provider, has hired Citigate Dewe Rogerson to lead its PR in the EMEA region.
Allied London, the property and investment firm, has retained strategic comms agency MC2 to deliver a proactive comms programme to support the real estate development across its Manchester and Leeds holdings.
Bloomberg has launched an investor relations dashboard on its Bloomberg Professional service, to help investor relations professionals access analytics and benchmarking tools to assist with investor targeting and comms.
MHP Communications has won a brief to lead comms on the forthcoming AIM IPO of Dublin-based tech firm Keywords Studios.
The week in lobbying
Greene King is looking to appoint a retained public affairs agency. The firm, which brews a range of beers and owns about 2,300 pubs, restaurants and hotels, does not have an incumbent agency. A spokeswoman said: 'We are still in the early stages and no decision has been made yet.'
PB Political Consulting has hired Peter Cuthbertson, previously a consultant at Maitland Political, as a senior account manager. Cuthbertson will work on clients including medical device manufacturer CR Bard, Brain Tumour Research and the Association of British Healthcare Industries.
Lord Dannatt, the former head of the Army, and former chief of the defence staff Lord Stirrup have been cleared of breaching the House of Lords code of conduct.
The independent lord commissioner for standards Paul Kernaghan launched the inquiry after claims by The Sunday Times that the pair had boasted about lobbying officials to secure contracts for private firms.
James Kirkup, deputy political editor of The Daily Telegraph, will appear at FleishmanHillard's next business breakfast on 25 June. Kirkup will discuss the current political landscape, reshuffle speculation, the impact of the rise of UKIP and the future of the coalition Government.