EU body launches £10m health and safety comms drive

The European Union has kicked off a multimillion pound tender process to promote health and safety across the continent.

Risk: EU-OSHA is to promote safety at work across Europe (Credit: Thinkstock)
Risk: EU-OSHA is to promote safety at work across Europe (Credit: Thinkstock)

The EU agency for safety and health at work, EU-OSHA, is hunting for at least two agencies to handle wide-ranging comms work in the EU’s 27 member countries for the next four years.

The brief, which is divided into four lots, encompasses areas such as comms strategy, PR campaigns, media relations, social media and community management. The contracts will be worth a combined £9.8m over four years.

As well as promoting workplace safety, the body is due to unveil a pan-European campaign in 2014 centred on happiness at work, as economic uncertainty continues across the eurozone.

The well-funded campaign aims to raise awareness of the psychological risks associated with the workplace.

EU-OSHA is seeking one agency to provide strategic comms advice and engage audiences such as policy-makers, national health and safety bodies, European institutions and journalists.

Agencies pitching for this part of the brief are unable to tender for other parts.

Three further lots – events and exhibition; PR, media and community management; and digital and multimedia comms – will cover strategy implementation, with agencies able to tender for lots individually or collectively.

It is the first time that the body, based in Spain, has incorporated a specific digital brief into its comms work.

The organisation is seeking an agency that can handle content production and integrate multimedia with its comms. Social media work will include managing EU-OSHA’s Twitter, LinkedIn and Facebook profiles.

Incumbent agency Media Consulta was appointed to work across EU-OSHA’s comms in 2010.

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