Weber Shandwick and Unity have both been shortlisted in three categories each – Weber for its work with EDF Energy and Design and Technology in Schools, and Unity for its ‘Shwopping’ campaign for Marks & Spencer.
Ad agency Cheil has also been shortlisted in three categories, for its work with Samsung, which The Red Consultancy was also involved in.
The Brooklyn Brothers, Edelman and Ketchum (as part of OneVoiceConnect, the Omnicom group of agencies servicing Philips), picked up two shortlist spots each.
Clarion Communications, Golden Goose PR, Salt and Hill+Knowlton Strategies have also been shortlisted, along with ad agency BMB.
Outside the UK, FleishmanHillard Dublin picked up a place on the shortlist for its Paralympics medal ceremony campaign for P&G.
Nancy Seliger, PR Lions judge and executive vice-president, senior partner, global client relations at FleishmanHillard, commented on the judging: 'As thousands from around the world descend on Cannes for the premier global celebration of creativity, 19 judging panellists and one jury president have been here for days reviewing more than 800 entries for the PR Lions, culled from nearly 1,300.
'The 2013 submissions have been remarkable, and are proof that the creative bar continues to rise. Technology has been a near-constant across campaigns, driving new creative spark. Use of original videos and other branded content to fuel engagement and sharing has also been a phenomenon here.'
The PR Lions winners will be announced at an awards ceremony to be held tonight at the Palais des Festivals in Cannes.
See all the coverage of Cannes on the live blog.
UK agencies shortlisted in the PR Lions
|Clarion Communications||Toastie knife||Warburtons||Consumer goods|
|The Brooklyn Brothers||Iceland by another name||Promote Iceland
||Travel and Tourism|
|Cheil UK||We are David Bailey||Samsung||Technology and manufacturing||Celebrity endorsement||Best launch or relaunch|
|Edelman||Experience: Halo for Halo 4||Microsoft||Technology and manufacturing||Best launch or relaunch|
|Weber Shandwick||Energy of the nation||EDF Energy||Technology and manufacturing,||Best use of sponsorship|
|Salt||Help a child reach 5||Lifebuoy||Corporate responsibility
|Unity||The launch of shwopping||Marks & Spencer||Environmental PR||Best use of live events and/or stunts||Best launch or relaunch|
|Weber Shandwick||We believe in D&T- Averting a crisis||The Design and Technology Association
||Crisis and issues management|
|OneVoice Connect||Philips perfectcare makes ironing hot||Philips UK||Best use of live events and/or stunts||Best launch or relaunch|
|Golden Goose PR||Putting sea containers on the map||The Deerbrook Group||Best use of media relations|
|Hill+Knowlton Strategies||David Beckham photobooth||Adidas||Best use of media relations|
|Beattie McGuinness Bungay||Bungay V Bungay||Bungay Town FC
||Best integrated campaign led by PR|