Unity lands World Duty Free account to promote stores

The World Duty Free Group has handed Unity a retainer for strategic work after a two-way pitch.

World Duty Free: Appointed Unity
World Duty Free: Appointed Unity

The agency will work alongside the travel retailer’s in-house communications team to offer ongoing strategic support, creative thinking and project activation across all of the product ranges and offerings.

World Duty Free Group has stores in UK airports including Heathrow, Gatwick, Stansted, Glasgow, Edinburgh, Aberdeen and Southampton.

The brief is to help position it as the leader in travel retail for the beauty and liquor categories, while educating consumers about the benefits of shopping in its stores.

Karen Sharpes, senior PR manager at World Duty Free Group, said: ‘Our team was unanimous in our decision. Unity demonstrated that they understood the challenges we face as a business and delivered a really solid strategy and supplemented it with imaginative tactics that we cannot wait to start work on.’


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