The international football tournament involves 2.5 million boys and girls between the ages of ten and 12, with messaging focusing on fair play, openness, sharing and pleasure.
Sandra Macleod, group CEO at reputation analysis specialist Echo Research, will leave the firm at the end of the month following its integration into measurement business Ebiquity.
The Post Office has appointed Surname & Surname to help boost the profile of its travel services with a consumer lifestyle campaign this summer.
The CIPR is to host an event on the topic of women in the boardroom in PR. The event,to be held at London's Guildhall on 2 July, is in support of charity Dress for Success.
London Midland, the train operator, has appointed Francis Thomas as head of comms.
Roland Dransfield has been recruited by property developer Ashall to support the revamp of Liverpool's Royal Insurance Building.
The week in global PR
Georgia's State Road and Tollway Authority has awarded Porter Novelli a multi-million-dollar contract to support various state agency programmes.
FleishmanHillard has created a campaign for the Tourism Bureau of Kaohsiung City (TBKC) in Taiwan, after being appointed to handle its PR work in Hong Kong.
Ketchum has acquired German PR agency Brandzeichen, which specialises in lifestyle and social media. Brandzeichen will continue to operate under its current brand and be led by its chief executive Victoria Wagner.
VMware, the software manufacturer, is reviewing its US PR account. The incumbent, Next Fifteen-owned The OutCast Agency, declined to pitch.
The Greek National Tourism OrganiSation is searching for a PR agency to promote the country among US and Canadian travellers.
MSL Group North America has promoted Shellie Winkler to chief strategy officer after more than eight months leading the firm's health and corporate practices.
Peter Thonis, who was appointed Verizon's first US chief comms officer in 2004, is to step down from his position next month.
W20, the digital group, has appointed Chris Deri, Burson-Marsteller's former CEO and leader in China, as president of its WCG subsidiary. Deri spent more than two years at B-M.
Pete Buhler has been appointed to the new role of creative director at US-based agency Shift Communications. He was formerly vice-president of creative services at Cone Communications.
The week in healthcare
Ruder Finn's digital health division has been selected to work with Creative Skills for Life (CSL), to provide it with strategic comms. CSL is a cross-media arts therapy programme that aims to employ digital technologies and social media to enable young people living with cancer and other long-term life-threatening conditions to use their creative potential as a catalyst for healing and personal development.
Pegasus has been drafted in by LF Beauty to work on the Witch skincare and Collection cosmetic ranges following a five-way pitch. The agency has been asked to create a campaign that brings to life the brand's heritage and naturally medicated formulation, targeting industry influencers.
Tudor Reilly is to continue to support the mental health programme Time to Change on a pro-bono basis throughout the remainder of 2013, providing fresh funding can be found to extend the current programme educating healthcare practitioners. The programme, called 'Make your practice mental health friendly', aims to raise mental health awareness among general practitioners and their practice colleagues.
The public sector week
LGComms has launched a survey of council communicators. Cormac Smith, the organisation's chairman, explained the Building Trust Project was a result of attempts to build stronger relationships with other local government organisations. He said: 'It's about ensuring our members think our approach to building trust is the right one as well as looking at what constitutes excellent practice.'
DCP Strategic Communication has retained the PR and public affairs account for InterTradeIreland. The cross-border body, which promotes links between Northern Ireland and the Republic on economic and business matters, has used DCP for more than ten years.
The Association of Colleges will host its second digital conference in December. The Digital Engagement Conference is aimed at public sector communicators and is provisionally going to be held in Victoria, London. Ben Verinder, director of comms for the association, said: 'We thought last year might be a one-off, but after strong feedback we decided to stage it again.'
The week in the City
Macquarie has hired Alex Clelland as head of corporate comms in Europe, the Middle East and Africa, based in the London office. He joins from RBC Investor Services, where he was director of corporate comms, and has also worked for RBC Dexia Investor Services, Penrose Financial (now MHP) and Fitch Ratings.
Maven Capital Partners, the private equity and alternative asset manager, has hired Newgate Threadneedle as its PR adviser to raise its profile as it shifts from being a private equity specialist to a diversified alternative asset manager. Maven, which manages assets worth more than £290m, was formed after a 2009 MBO from Aberdeen Asset Management.
M&C Saatchi PR has been brought in to manage the UK b2b and corporate PR for Intelligent Environments, a provider of digital financial services software. It will raise awareness of Intelligent Environments' portfolio of digital banking products and services, including the firm's money management software, Interact.
Redleaf Polhill has been called in by Tuffin Ferraby Taylor, the UKbased building and property consultant, as its retained PR adviser following a competitive pitch. TFT has been an independent specialist in property consultancy for 40 years.
The week in lobbying
Interel has expanded its network of affiliate agencies with the addition of GM & Associates in China, GR Japan, VMC in Bulgaria and Vriens & Partners from South East Asia. It has also set up a four-strong global panel of advisers including Gregory Balestrero, former President & CEO of the Project Management Institute, and Baron Frans van Daele, former chief of staff of the President of the European Council Herman Van Rompuy and former Belgian Ambassador to the US, EU & NATO.
Edelman has promoted Katie Burke to chair of its global public affairs practice. Burke, who takes up the role in July, is currently global chief of staff at the agency and previously led public affairs for Edelman New York. Burke's predecessor, Rob Rehg, will remain president of Edelman Washington.
Westbourne Communications has hired Hannah Wynne, a Grayling account director, and Ashish Prashar, research firm Ipsos Mori's head of media relations. Wynne, who led Grayling's stakeholder engagement practice, is to set up a similar offering for Westbourne as an account director. Prashar has been appointed as an account director and head of comms.
Hanover has hired Paula Nugent, a PR executive at law firm Field Fisher Waterhouse, as a consultant.