Shangri-La engages Roche to promote Shard hotel bar and restaurant

This autumn's launch of the food and drink venues in the Shangri-La Hotel in The Shard will be handled by Roche Communications.

Shangri-La: Luxury hotel in The Shard
Shangri-La: Luxury hotel in The Shard

The specialist hospitality PR agency won a five-way pitch for the 12-month retainer, which covers three separate outlets.

The hotel bar on level 52 of the skyscraper is claimed to be London’s highest ‘sky bar’ and will include a swimming pool.

There is also a restaurant and lounge on level 35 and a patisserie and deli on level 34, the lowest floor of the hotel.

The 202-bedroom property is Shangri-La Hotels and Resorts’ first UK operation.

Roche will be working alongside the hotel’s director of comms Ashleigh Brayshaw.

The agency has won a series of restaurant accounts including British group Bumpkin, fine dining restaurant Trinity in Clapham, Rosa’s Thai Cafés and Kimchee To Go.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.