If you believe last week’s headlines, Tulisa Contostavlos’ prospects are looking grim and that was before speculation mounted that her arrest over alleged drugs offences could lose her £1m in endorsement deals. But I absolutely believe she can come back from this.
The fact that she may or may not have had some involvement with drugs sadly isn’t unusual in this day and age. Anyway, there could be more to all this than meets the eye. In these dramatic sting scenarios people have been known to boast and exaggerate to show off, so who knows for sure what really went on?
The list of entertainers who have had more dramatic and potentially damaging accusations made against them is long and illustrious. On the basis that there is a degree of remorse from the star and they deal with it head on, fans are apt to forgive and forget past misdemeanours – as long as the hits keep on coming.
When Kate Moss was embroiled in a drugs scandal in 2005, some questioned whether she’d recover. Within a matter of weeks several multimillion-pound contracts were being offered by companies that obviously quite liked her ‘edgy’ image. The same could happen with Tulisa.
In the immediate future, I would encourage her to set up a suitable TV interview on something like Piers Morgan’s Life Stories. It’s vital she gets her side of the story out there and makes any public apologies if necessary. A decent mea culpa is a must.
The important thing is to get back to work as soon as possible and present a business-as-usual front. I’d be encouraging her to focus more on her music initially, but I’m sure she could return to mainstream TV in a few years.
She has in Jonathan Shalit one of the top managers in the entertainment business and I’m sure he’ll be of enormous help. As I say, it would be very premature and naïve to write Tulisa off at this juncture.
Alan Edwards is CEO of The Outside Organisation