Mary Harding, MD of Tangerine PR's consumer team, will lead the account, reporting directly to Moda in Pelle marketing and e-commerce director Stephen Sumner and retail marketing manager Sharon Poulter.
The agency is charged with supporting the brand’s current strategy of targeting affluent shoppers, while delivering a creative PR campaign.
The brief will see Tangerine PR develop a targeted and focused national PR strategy, including tactical engagement with influential fashion and lifestyle media.
Tangerine is also responsible for managing Moda in Pelle’s social media presence and consumer press office duties.
Harding said: ‘There is real opportunity for Moda in Pelle to link with leading fashion bloggers and high-end media through its high quality product offering.
‘Our communications strategy will connect with the customer’s lifestyle in a creative and engaging way to create real standout and in turn, raise awareness of the brand.’