Frank to handle launch of mobile gaming system Moga

Frank PR has been brought in by video game accessories firm PowerA to launch Moga, a range of peripherals specifically designed for mobile devices, in the UK and Australia.

Moga Pro Controller: Launches in the UK this week
Moga Pro Controller: Launches in the UK this week

Frank PR's brief will be to help replicate the success that the range, including the Moga Pocket and Moga Pro controllers, has enjoyed in America when the peripherals launch in the UK and Australia on 14 June.

The Moga range works with existing Android smartphones and tablets and enables users to play games on their devices using console-style controllers.

The controllers also benefit from an extensive library of games including Grand Theft Auto: Vice City and Real Soccer 2013, which can be accessed via the free, downloadable Moga Pivot app.

Andrew Bloch, group MD and founder of Frank PR, said: ‘We were blown away by the Moga system during our first demo and are so excited to see the reaction from the UK gaming audience on launch.’

Eric Bensussen, president of PowerA, creators of Moga, said: ‘We loved Frank's enthusiasm for the Moga system, their knowledge of the UK gaming industry and the creative approach they brought to launch.’

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