Lansons picked up the work following a competitive pitch and will look to enhance the group’s profile across chosen audiences and key sector press. The agency will also develop a long-term strategy to establish the firm as one of the leaders in the overall financial services marketplace.
Ralph Jackson, Lansons board director, will lead the team.
Peter Otero, senior PR manager at BDO, commented: ‘BDO has invested significantly in its financial services capabilities and it’s time for the market to see the extent of the expertise we have in the business.’
BDO’s financial services team, part of the sixth-largest accountancy firm in the UK, provides tax, assurance and advisory expertise to clients across a range of sectors.