Whenman will join as MD of the agency’s combined UK corporate, financial and public affairs practice in September. She will report to EMEA and London CEO Colin Byrne on the performance of the business and to Jim Donaldson, head of EMEA corporate comms, on developments for the firm’s corporate offer.
Donaldson is also being promoted as part of the reshuffle to run a newly formed international corporate team, based in London but working across the agency’s international client portfolio.
He will particularly focus on growing the agency’s corporate footprint in developing markets, including the Middle East, Brazil and Africa.
Jon McLeod will continue as chairman of the corporate, financial and public affairs (CFPA) division in London, including the new international team, working closely alongside both Whenman and Donaldson.
Byrne said the CFPA practice in London now had more than 60 people working for more than 70 clients. He added: ‘After two years of exceptionally strong growth across our corporate business, CFPA in London is now the biggest single unit reporting to me in the whole region after Germany.'
The agency’s global corporate practice has more than 500 consultants working around the world. Donaldson joined Weber from H+K Strategies in May 2011 and is thought to have played an instrumental role in the agency securing the multimillion-pound global PR brief of Saudi Basic Industries Corporation in January.
Whenman has led Grayling’s corporate and financial practice since November 2010, having previously specialised as an interim corporate comms consultant, taking on roles for Freud Communications, Launch Group, Reckitt Benckiser and Cadbury Schweppes, among others.
She has also held senior roles at FleishmanHillard, Hill+Knowlton Strategies, Biss Lancaster and Paragon Communications.
Whenman commented: ‘I am particularly excited about leading a practice that integrates services across corporate, public affairs and financial comms, as well as offering such strong digital, CSR and other specialist teams.’