Camelot hires Run Communications to promote Olympic Stadium event

National Lottery operator Camelot has hired Run Communications to promote the Olympic Stadium's first public event since London 2012.

Mo Farah: Launched the event
Mo Farah: Launched the event

The agency is working with the operator alongside charity Join In to promote The National Lottery Anniversary Run this summer.

The event, which sold out in a day, will take place on 21 July. It will involve a five-mile run through the Queen Elizabeth Olympic Park and finish on the track inside the Olympic Stadium. 

Run is working across digital, broadcast and print platforms for the event, which has been promoted by Olympic gold medallist Mo Farah and will be attended by 15,000 runners alongside athletes such as cycling champion Chris Hoy.

Agency founder Steve Chisholm said: ‘The strategy will focus on the generation of content involving Chris Hoy and other lottery-funded Olympic and Paralympic athletes.

'This is likely to involve media partnerships, and the approach is very much focused on mass market awareness and recapturing the spirit of the Olympics.’

Join In was created in the summer of 2012 and will provide support, guidance and marketing advice to secure volunteers for local sports clubs.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Growing number of clients plan PR budget increases

Growing number of clients plan PR budget increases

The number of marketers planning to increase their PR budgets during 2014 has climbed, according to the latest quarterly Bellwether survey by the Institute of Practitioners in Advertising.

Max Clifford trial jury to continue deliberations tomorrow

Max Clifford trial jury to continue deliberations tomorrow

The jury in the trial of celebrity publicist Max Clifford has been sent home after a second day of deliberations about its verdicts on 11 charges of indecent assault.

Champagne producer Charles Heidsieck appoints Story PR