The Danish health drink maker has handed Popcorn a wide-ranging strategic brief for consumer and trade PR following a five-way pitch.
Popcorn will drive brand awareness and trials of the drink through an advocacy programme, targeting influencers and consumers. It will also handle media relations and social media.
The account will be handled by Popcorn founder Louise Lloyd and senior account director Sara Howard, reporting directly to Little Miracles brand owner Frederik Senger.
Lloyd said: ‘We are delighted to be working with such an adventurous and engaging brand, as it aligns with Popcorn’s own ethos and strengths. The brand’s commitment to PR has allowed us to think outside of the box and deliver a results-driven creative PR programme ensuring Little Miracles is seen and trialled in all the right places.’
A former director at Cirkle, Lloyd founded Popcorn PR in early 2012 and works with a number of clients in the lifestyle, food and drink and personal care sectors.