No More Page 3 is a campaign I started last year to persuade The Sun to stop printing topless pictures of young women. The idea for it came to me during the London 2012 Olympics, when the media were full of positive images of female role models, and yet the largest picture of a woman in The Sun was the Page 3 image.
The campaign aims to encourage respect for women and we are currently putting together lesson plans for schools and education packs to send to universities that have banned selling The Sun.
We have had a flashmob at The Sun's HQ in Wapping and are talking to a number of companies about ending their involvement with The Sun. I've got real hopes for the Co-Op because it puts purpose before profit: the more we learn about its history, the more we want it to do this.
A big thing for us is reaching MPs. The first minister for Wales is backing us, and said Page 3 was outdated, which was great. We have created a letter of support that has been quite a powerful tool for us and has been signed by MPs, Lords, MEPs and local councillors. Social media have also been huge for us from the start - we've got no funding, so it's about how we can use free resources. In February, we held a Tweet Murdoch Day, in which people were encouraged to tweet Rupert Murdoch to explain why they wanted Page 3 removed from The Sun. We tend to tweet him when something happens in the campaign - for example, when the Girl Guides came on board in March. Signing them up was particularly gratifying. They are so powerful for us because there are only a few organisations that inspire such affection. The Women's Institute would be another and I know many local WI groups want their national council to back us publicly.
Media relations is obviously important. I've written for The Independent about the campaign and The Guardian has been very friendly towards us, and we're on radio quite a lot. It is tricky for us to reach Sun readers but I think many of them agree with us. James Corden, Lauren Laverne and Jennifer Saunders have expressed support for us on Twitter and it would help if someone was to go further: it would be lovely to think that a big celebrity would go on The Jonathan Ross Show or something to talk about us.
But in many ways this is from the grassroots: people aren't just signing our petition but they're writing funny, moving or angry blogs about it. There are protest poems that have had more than 20,000 YouTube views. No More Page 3 has inspired a great deal of creativity: I think it's a beautiful element of the campaign and something I really enjoy celebrating.