MoneySupermarket calls agency pitch

MoneySupermarket.com is planning to hire a new agency for experiential work, in a bid to find alternative ways to engage with consumers.

Departure: MoneySupermarket is planning experiential activity
Departure: MoneySupermarket is planning experiential activity

The price-comparison business has asked several PR and experiential agencies for credentials and is in the process of putting together a shortlist. The pitch will take place in the next couple of months and is being handled through AAR. It will be the first time MoneySupermarket.com has undertaken experiential activity.

Susannah Clark, head of PR at MoneySupermarket.com, said the brand was ‘always looking for new ways to reach households and use additional channels to help consumers save money’.

Clark stressed that the brand’s relationships with Lansons, which handles comms for all MoneySupermarket products, and Brands-2Life, which handles comms for its TravelSupermarket sub-brand, were unaffected by the search.

The firm launched the latest of its adverts using the strapline ‘You’re so Money-Supermarket’ at the start of the year, promising to make consumers feel ‘epic’ when they use the price comparison service.

While MoneySupermarket adds to its comms arsenal, its rival Confused.com has unleashed a multimillion-pound repositioning campaign introducing a new brand character, Brian the Robot, to better engage with consumers and align its above- and below-the-line marketing.

Confused.com moved its retained consumer work from Cake to Ogilvy last month in order to boost its position in the consumer and lifestyle sectors over the next three years .

Meanwhile, Comparethemarket.com, best known for its meerkat character Aleksandr Orlov, moved its PR work last month from Good Relations to Freud Communications without a pitch.

GoCompare.com has also sought headlines by ‘preventing’ its longstanding operatic mascot, Gio Compario, from singing in its adverts. 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.