JCPR managing director Ruth Warder will lead the account, reporting to Edwardian Group London’s marketing director Linda Plant.
The six-figure brief charges JCPR, the consumer division of Edelman London, with separating the four- and five-star hotel brands from their rivals in the growing luxury hotel sector.
The agency, which won the account following a six-way pitch, is expected to raise awareness of the group’s expansion in London and Manchester among both UK and international media. The brief spans corporate, social and brand comms, as well as developing an employee engagement and internal comms strategy.
The account covers the 11 Radisson Blu Edwardian hotels in the capital, alongside the May Fair Hotel site in Mayfair and two more Radisson branded hotels in Manchester and Guildford.