Cubo wins brief to launch Corporal Ketchup and other charity sauces

Cubo has been handed the PR and social media brief to launch Forces Sauces, a line of condiments from which a cut will go to armed forces charities.

Forces Sauces: launching in Tesco on 10 June
Forces Sauces: launching in Tesco on 10 June

Two Forces Sauces products, Corporal Ketchup (tomato ketchup) and Brigadier Brown (brown sauce), have secured listings in Tesco from 10 June.

Cubo’s strategy will be to use social media and PR to humanise the story behind the brand, which was the brainchild of Bob Barrett, a former soldier who found himself in need of accommodation and support in 2004.

He was helped by ex-services charity Stoll, which he helped in turn by establishing not-for-profit food businesses leading to the creation of Forces Sauces.

At least 6p from every bottle sold will be donated equally to The Royal British Legion and Stoll.

Neil Foster, head of PR at Cubo, said: ‘What makes Forces Sauces stand out from any other brand in this area is its spirit, captured in Bob’s determination to give something back and his entrepreneurial grit to succeed.’

The agency will be retained after the launch to handle trade and consumer media.

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