Firefly lands work for new share-buying platform InvestingZone

InvestingZone, a platform allowing people to buy shares in unlisted companies, has appointed Firefly to handle its UK launch and ongoing comms programme.

InvestingZone CEO Jean Miller
InvestingZone CEO Jean Miller

The agency will handle a range of comms duties including messaging, planning, media relations, bloggers, digital marketing and social media campaigns.

InvestingZone looked at a number of agencies with different specialisms and appointed Firefly because it had the best grasp of all its comms needs, according to InvestingZone CEO Jean Miller.

Miller added: ‘With a launch it is critical that we integrate all comms elements from digital marketing to media relations.’

The retained account will led by Firefly CEO Claire Walker, who reports to Miller.

The platform is soft launching this week, with a full launch planned for next month.

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