Worth £1,000, the opportunity is designed to encourage PR students to develop their understanding of PR in other countries and to engage with the ethics of their profession. All those studying on a CIPR-approved course, whether in the UK or overseas, are eligible to enter.
Their challenge for the first year of the scholarship will be to produce a PR campaign for a brief based on the ethics of producing low-cost clothing in developing countries.
The deadline for entries is 31 July, with the winner announced in October.
Professor Anne Gregory, chair-elect of the Global Alliance for Public Relations and Communication Management, and chair of judges, said: ‘In a world without boundaries, we need practitioners who are comfortable working across countries, cultures and communication environments. I am looking forward to seeing a raft of entries from young professionals who are committed to that idea - they will undoubtedly be the leaders of the future.’
The scholarship was created to celebrate Smith, who passed away last December aged 77. Smith was the founder and patron of CIPR International, the international sector group of the CIPR.
Pamela Mounter is an education liaison committee member for CIPR International, which has 1,000 members across 80 countries.
She said: ‘We are passionate about helping young people develop their PR potential, as was Doug Smith, and this scholarship is our way of saying thank you to him and helping the next generation, as he would have wished.’