Eulogy picks up premium vodka consumer and trade account

Russian premium vodka brand Beluga has appointed Eulogy as its first retained UK agency.

Beluga: Russian vodka brand plans to expand in the UK
Beluga: Russian vodka brand plans to expand in the UK

The agency has started work on the year-long contract with immediate effect after winning a three-way pitch for the consumer and trade activity.

The agency is also charged with promoting the brand’s ultra-premium Gold Line vodka.

Beluga is working on its expansion in the UK, having been available since September 2012. It is currently stocked in Harrods, Selfridges and Harvey Nichols.

Beluga export marketing manager Pavel Ulyukaev said: ‘With ambitious growth plans for 2013, this is an important time for Beluga. Eulogy is the first PR agency we have hired in the UK and during the pitch process we felt it totally understood our brand and our brief.’

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